Don’t Miss Out on the next Wireless Boom!

In the last decade or more we’ve seen the proliferation of consumer-oriented wireless devices.   These devices use technologies such as Wifi (802.11) and Bluetooth (802.15.1) to achieve long range and/or very low power functionality.   As these technologies are perfected, they are gradually making their way into smaller, less expensive devices like cell phones, headsets, mp3 players and the list continues. These standards however are not going to create the next wireless boom. Look out for something much smaller in much higher quantities.

The ARC Advisory Group predicts  “The market for wireless devices and equipment in process manufacturing will grow to over $1.1B in 2012, a growth rate of 32% per year…”  They go on to explain the reason for this large growth is due to large reductions on installation cost.   As an engineering company, we see many semiconductor manufacturers coming out with new wireless chips and modules.  There are two large paradigm shifts in how wireless devices are being designed that we’ve noticed in the last 5-7 years.  The first is one-chip radio solutions where only a single chip (IC) is required to provide wireless functionality.  The second is called a System-on-a-Chip or SoC and refers to a one-chip radio and microcontroller solution.  This allows the system designer to not only add wireless functionality to their device, but integrate it into the existing “brain” or microcontroller that was already in their  system.  Essentially, they’re consolidating what used to be many chips into a single one.  This integration lowers the cost to develop, certify (regulatory compliance) and manufacture a device.

Here is a device that has USB 2.0, a UHF radio transceiver, a Microcontroller, AES Encryption all on a single chip the size of your fingernail!!  Imagine the possibilities!

These new SoCs also have several other interesting benefits.  The two most notable are that of size reduction and power consumption.  By integrating the wireless and processing “blocks” into a single chip and sometimes even the same die, the chip manufacturers are able to drastically reduce the chips footprint.  The SoCs are also able to share some functionality thereby saving power.  Furthermore, advances in semiconductor manufacturing technologies have allowed the chips to be manufactured using a newer semiconductor process.  This new process helps the chips to run at higher speeds while consuming less power.

So why is all this important to you as our client?  These new advances allow for many product ideas that may’ve previously been impossible now very possible.  The new wireless boom isn’t limited to industrial uses.  There are already entrepreneurs putting these devices to use in the most obscure of places.  Some of the ideas we’ve heard include winery humidity monitoring, soil moisture monitoring, personal sensor networks, road, bridge, and building monitoring.

Come up with an idea and give us a call!  We can help you find the best solution to ensure your product is sucessfull!

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Why you should LOVE the Snuggie (or the marketing of)?

Yes, yes, yes… I know, you HATE the snuggie commercials right?  I didn’t mind them so much initially even though I felt the product was ridiculous. Now that I’ve seen it so much I can’t help but mute the TV.  There are plenty of parodies on YouTube regarding the snuggie.  I won’t post them here as they’re not appropriate for wide audiences. If you’d like a good laugh, head over and check it out.

A quick search on Google will yield results that show just HOW popular the snuggie is.  According to multiple sources (through Google), they’ve sold over 4Million snuggies!!  This translates into over $80M in gross sales.  How?

 

Marketing 101:

 

EASY to purchase:  Check out their website ww.getsnuggie.com (NOT affiliated) and what is the first thing you notice?  Their landing page is ALL that they need!  You don’t have to dig for the price as it couldn’t get any bigger on their site.  They have a video which explains how it works and you can purchase right on that same page, ingenious marketing!!

 

NEED: Using their video, they’ve conveyed the problem and the solution to something you may’ve not even been aware of.   They created a need.  You don’t have to instantly convert but guess what?  The next time you use a regular blanket I bet you’ll at least think of the snuggie.  If you ask nearly any female who actually uses blankets with regularity, they will agree then it IS a pain to have to snake your arms out of a regular blanket.

 

VALUE:  In the beginning of the video they imply you can keep your thermostat low to save money while using the snuggie.  This helps the consumer justify the purchase.  In their mind they compare the $19.95 price to the cost of raising their thermostat a few degrees.

 
 
 

FEELING: Did you notice the video on their website uses a monotone filter for the first portion of the video where they show a distraught blanket user?  They then switch to normal full-color video with vibrant snuggie colors and pleasant music (somewhat).  If you didn’t, go look again.  This gives you feelings regarding the old blanket vs the snuggie.

 
 

I didn’t cover all aspects of their marketing but you get the point without the boredom.  Pretty neat huh?  It doesn’t take much of a product just a great team.  We are that team and while we may not be the marketing and promotion experts, we can help you get in contact with the right people.  If you are successful, we are successful!

 

Want some more pain?  Maybe you’ve seen the Bumpits?  If not, check out their website… http://www.bumpits.com/ and look for another post about them soon!!

 

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